Why Digital Marketing is the Best Option After An MBA?

Are you a recent MBA graduate looking for ways to stand out in the competitive job market? With so many applicants vying for the same positions, it can be challenging to differentiate yourself from the crowd. 

A study by India Today says that 93% of MBA graduates produced by the nation’s 5,500  B-schools end up unemployed. There is a great probability that, unless you are an MBA graduate from one of the top B schools, you will land a position with a low salary. 


However, adding digital marketing skills holds huge promise for MBA students and they are snapping up roles with a new wave of marketing firms. 

Digital marketing has become increasingly popular due to the widespread use of technology, making it an effective way for businesses to reach their target audience. Digital marketing holds huge promise for MBA students and they are snapping up roles with a new wave of marketing firms. Check out our Ultimate Guide to Become a Digital Marketing Expert in 2023

In this article, we highlight 8 compelling reasons why every MBA graduate should consider digital marketing to enhance their career opportunities.

Top 8 Reasons To Do Digital Marketing Being an MBA Graduate

  1. To Enhance their Skillset

    MBA graduates already have a wide range of skills, including financial management, strategic planning, and leadership. However, adding digital marketing to their skillset can increase their value in the job market.
    Digital marketing involves a range of skills, including analytics, search engine optimization, content creation, and social media management. By learning these skills, MBA graduates can become well-rounded professionals who can provide a broader range of services to their employers.

  2. To keep up with Industry Trends

    The business world is constantly evolving, and it’s important for professionals to keep up with industry trends. Digital marketing is a rapidly growing industry that’s constantly evolving, with new technologies and techniques being introduced all the time.
    By taking a digital marketing course, MBA graduates can stay up-to-date with the latest industry trends and gain knowledge of emerging technologies. This can help them develop strategies that are innovative and effective, giving them a competitive edge in the job market. Digital marketing is definitely ‘the marketing’ of the future.
    why mba graduates should do digital marketing course
    Source: Statista

  3. Demand and Supply Gap

    Digital marketing is a proven recession-proof marketing technique when compared to traditional marketing instruments. For qualified digital marketing experts, opportunities are still being created by diversification and changing trends in the industry. On the other hand, there aren’t as many high-quality resources available. As a result, the abilities you acquired through appropriate training channels will assist close the supply-demand gap. MBA students are typically not trained in digital marketing. Many marketers believe that nearly 90% of the current workforce lacks marketing competence. While 41% of businesses report difficulty finding qualified candidates.

  4. To Increase their Earning Potential

    MBA graduates are already high-earning professionals, but adding digital marketing to their skillset can increase their earning potential even further. A recent study conducted by specialists found that in 2022, digital marketing will create 1.5 lakh jobs. The startlingly enticing aspect is that the beginning salary for specialists in digital marketing is between Rs. 4.5 and 5.5 lahks.

    For instance, MBA graduates who specialize in digital marketing can work in advertising agencies, and marketing firms, or even start their own businesses. They can also work in-house for companies in industries such as healthcare, finance, and technology.

  5. To stay Competitive

    The business world is constantly changing, and it’s important for MBA graduates to stay competitive by adapting to new trends and technologies. Digital marketing is an ever-evolving field, with new techniques and technologies emerging regularly. By learning digital marketing, MBA graduates can stay ahead of the competition and be at the forefront of industry trends.

  6. To understand the Customer Journey

    why mba graduates should do digital marketing course
    Digital marketing provides MBA graduates with a unique perspective on the customer journey. By learning how to create compelling content and tailor messaging to specific audiences, MBA graduates can gain insight into customer behavior and preferences. This knowledge is valuable for any business and can be applied to a variety of industries and career paths.

  7. To build their Personal Brand

    In today’s digital age, personal branding is becoming increasingly important. MBA graduates who understand digital marketing can use this knowledge to build their personal brand and establish themselves as thought leaders in their respective industries. By creating engaging content and utilizing social media platforms, MBA graduates can showcase their skills and expertise, which can lead to new career opportunities and increased visibility.

  8. To Get a Job that can Pay You Anywhere

    The definition of a job is evolving gradually in today’s generation beyond simply landing a well-paying position after graduating. You must enroll in a digital marketing degree and pursue a career in it if you desire a lifestyle that balances your personal and professional life.
    location unrelated. Without the Internet, digital marketing is useless, and many employers allow remote work. Actually, where you are doesn’t matter until you start producing the result.

There are several career options in digital marketing; you can choose what you want to do. Check out our hands-on Career opportunities in digital Marketing support if you’re interested in entering the world of digital marketing. Seize the opportunity to build a successful career in digital marketing. I wish you luck!

That’s all, then!

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